PT Ferron Par Pharmaceuticals’s creativity and marketing strategy through its Glucient SR products in the export market has won “The Best in International Marketing” category at the 2019 Marketing Award, which was organized by Marketing Magazine at Mulia Hotel Ballroom, Jakarta on Wednesday, September 11, 2019.
Dean of DRM Bina Nusantara University as well as judges representative, Dr. Asnan Furinto presented the award to PT Ferron Par Pharmaceuticals Commercial Director, Johannes Suthya. This event was also attended by PT Ferron Par Pharmaceuticals President Director Krestijanto Pandji and PT Ferron Par Pharmaceuticals Commissioner, Roy Ibrahim.
Krestijanto expressed his gratitude to Marketing Magazine and Ferron’s team. The award, which was received during Dexa Group’s 50-year journey, is a testament to the dedication of Ferron Par Pharmaceuticals in the healthcare sector which is recognized by the public.
“This is a part of our dedication in carrying out innovation and quality, both from the production process, marketing and distribution. Innovation in marketing is also important for being successful in this increasingly competitive market, especially for export products,” said Krestijanto.
The Chief Editor of Marketing Magazine, Anang Ghozali said that the Marketing Award has been held for the 14th time. This event appreciates companies who have the best marketing strategies based on the judge’s assessment.
“This award is presented for companies with great marketing strategies, which results in excellent performance. We saw many original ideas in the world of marketing which can be implemented and get good response from the market in order to create high growth for the company. These criteria are the indicators for selecting the winning companies,” explained Anang.
For information, the judging session was held from June 20 to July 12, 2019. The judges were professors, doctors, and senior lecturers from the University of Indonesia, Prasetiya Mulya Business School, and Bina Nusantara University.